Agile

Agile Software Development – Iterative development method with a focus on efficient, user-centered product- and team management. Most agile methods like the Scrum framework are breaking down tasks into smaller sub-tasks, which are done in Sprints. Efficient face-to-face communication and fast feedback-cycles are other agile methods for maintaining quality. Compared to Lean development, the agile […]

AI

Artificial Intelligence – Part of computer science which is about automating smart software behavior and machine learning. An important subdivision of AI for conversational marketing is NLP.

AIXD

Automated Interaction Experience Design – This Blog is all about Voice, Chat, Bots – Research & thoughts on conversational marketing and e-commerce from a designers perspective. To learn more, check out the About Page.

AR

Augmented Reality, part of Mixed Reality – Describes analog human perception, mixed with integrated virtual, CG elements. The term, sometimes also called Enhanced Reality, is often used synonymously with Mixed Reality and describes a user experience where digital elements are blending into an analog environment.

Bot

Short term for Robot – Software or software controlled hardware, which can perform a predefined human task automatically. Often used as a synonym for Chatbots in the context of conversational marketing.

CG

Computer Generated – Term describes virtual, digital created objects or environments. A popular term in Gaming, Film (CGI – Computer Generated Imagery), and in context of virtual reality. CG elements are often three-dimensional or made to be implemented in a 3D environment.

Chatbot

Word combination from Chat (to talk) and Bot (Robot) – Software which automates a conversation between a human being and a computer system. There are Bots for conversations via Graphical User Interfaces with Text (Facebook Messanger, Slack, Kik, etc.) or Voice Interfaces (Alexa, Siri, Google Home). The big advantages for users are the instant and […]

Conversational Interface

Conversational interfaces “are bi-directional channels to negotiate meaning”, Chris Messina summarised. These User Interfaces for Text or Voice are build to drive conversations. Chatbots are using conversational interfaces to communicate between human beings and automated computer systems.

Conversational Marketing

In contrast to traditional marketing approaches, conversational marketing (or conversational commerce) uses personalized, real-time messaging and chatbots to step into a meaningful conversation with customers. Smart automation and AI allows instant and customer-centric messages. That means to provide useful content at the right time and helps to build trust through transparency, relevance, and reliability. For […]

Design

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.” – Albert Einstein “When I […]